FREE EBOOK
Product Management and AI
Turning capability into customer outcomes. When anyone can build a prototype in an afternoon, the hard part is deciding what’s worth building. Jeff Gothelf’s new book shows product teams how to point AI at real customer problems and turn it into measurable business impact.
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Why this book
AI has removed most of the limits on how fast teams can build. Without clear outcomes, that just means producing more things nobody asked for, faster. With the right discipline, AI becomes the most powerful tool we’ve ever had for learning what customers need and delivering it.
This book brings together fifteen months of Jeff’s writing on what’s changing in product management, what isn’t, and what teams can do about it this week.
WHO IT'S FOR
Product managers working where AI capability meets customer need. It’s also for designers, engineers, and leaders who want a return on their AI investment.
What's inside
Part 1: What changed
Why the constraint on product development moved from engineering capacity to clarity about what to build and for whom.
Part 2: Judgment is the job
How to make product judgment visible and teachable, and how to defend it when AI makes everything feel worth building.
Part 3: Outcomes and how to ship them
Writing OKRs for AI products, running customer interviews for capabilities users have never seen, prioritizing when effort is cheap, and redefining “done” for AI features.
Part 4: Teams and organizations
Why training teams on AI tools is the easy part, and what leaders need to do to turn faster building into real customer value.
ABOUT THE AUTHOR
Jeff Gothelf
Jeff is a product and strategy coach who helps organizations build better products, stronger teams, and more adaptable cultures. With more than 20 years of experience, he brings deep expertise in product strategy, outcome-driven product development, cross-functional collaboration, and experimentation, the core capabilities that AI teams need to succeed. He has worked with companies such as AOL, TheLadders, and Neo Innovation to lead product transformations and deliver measurable business results.
The tools change monthly. The fundamentals hold.
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