Hey folks, It's been a tough few months for layoffs. It seems every day you fire up LinkedIn and there's another headline of mass layoffs at some company or another. In this week's newsletter we wanted to offer a bit of good news on this front. Rather than fire a bunch of people that AI helped make more efficient, IKEA took part in some good old fashioned product discovery work and identified a new business opportunity. That new business line is now generating $1BB per year. Yep, you read...