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Research still matters in AI product work
Published about 1 month ago • 3 min read
Hey folks, You’ve probably heard the phrase, the tail shouldn’t wag the dog. If you haven’t, it’s a small thing that should not end up controlling the bigger, more important one. And that is what happens when a two-week sprint starts dictating how you do user research. You feel this even more now because AI has made it cheaper and easier to produce ideas, concepts and plans at speed. When output becomes easier, the risk is letting the mechanics of delivery drive the work rather than staying...
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