Shipped features fast? That's not the same as making progress.

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AI can ship a feature in an afternoon. That doesn't make it the right feature. That gap, between what AI can produce and what actually moves an outcome, is the whole story of where product management is headed. The role isn't going away, it's being rewritten around a harder skill: telling the difference between motion and progress when the tools make motion seemingly free.

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In this session, Jeff Gothelf and Josh Seiden, who wrote the frameworks a lot of product teams already run on (Lean UX, Sense & Respond, Outcomes Over Output, and the OKR playbook in Who Does What By How Much) make the case for what the job actually becomes when AI handles the output and the human is left holding the judgment.

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They cover:

→ A clear-eyed read on which parts of the PM role AI genuinely changes by 2027, and which parts it doesn't touch

→ A simple habit for treating everything AI produces as an untested assumption, plus how to test it before you ship it

→ The questions to start asking your team today, so 2027 arrives as something you planned for instead of something that happened to you

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Watch the recording to hear their take on where the role is headed, plus the live Q&A that followed.

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